Agency · Lagos
Wildly Social
A strategy-led brand growth, creative and digital agency I run in Lagos.
wildlysocialhub.com ↗David Williamshi!
Brands, launches & the strategy in between.
Microbiologist by training. Marketer by obsession. I take growth seriously, and the fun even more.
(About)
I’m a marketing professional who leads projects from the first brief to the final number. A campaign isn’t finished when it looks good. It’s finished when it moves something.
Give me an objective, a deadline and a budget that’s slightly unreasonable, and I’ll point the right people, the right plan and the right amount of pressure at the result. Since 2017, I’ve done that inside agencies including Ogilvy, Oliver MEA, Image & Time Neukleous and Wild Fusion, for Guinness, Diageo, Johnnie Walker, Mondelez, Nestlé and Seplat.
Then I crossed to the other side of the table. At Mainstack, a creator-economy platform, I led product marketing and built Moment, a flagship event for creators across Africa, from a blank page. Blank pages are underrated: first they’re terrifying, then they’re yours. Today I run Wildly Social, a brand growth company in Lagos.
(Certified)
- Advanced Brand Management (BMA)
- Professional Diploma in Digital Marketing
- Marketing Analytics
- Product Design & Marketing
- Design Systems & Automation
- Data Preparation (DataCamp)
- Google Ads
- Google Analytics
- Facebook Blueprint
- Twitter Flight School
- Social Media Marketing: Strategy & Optimization
I studied microbiology. Marketing, it turns out, is a lab with louder stakeholders.
(Brands I’ve worked on)
Guinness, Diageo, Maggi, Tom Tom, Unilever, Lipton, Knorr, Pears, PZ, Gordon’s, Orijin, McDowell’s No.1, Chicken Republic, Oando, Nestoil, Access Bank, British Council, Amnesty International, Lafarge, Pocari Sweat, Olam, Mainstack, WiiN, African Youth Climate Hub, Obijackson Foundation.
(Selected work)
Work I'm proud of.
- 01 MomentA brand-owned event built to bring Africa’s creators together, my capstone as Head of Product Marketing.
- 02 Guinness MatchdayThe Premier League Trophy Tour from Enugu to Lagos, with a MatchDay fan zone of 360° Guinness bars, jersey booths and replay zones, part of Guinness Nigeria’s 75th anniversary.
- 03 Guinness SmoothLaunched a new product to a young, legal-drinking-age audience by turning the photoshoot into video that introduced the Smooth Tribe, then took the challenge onto BBNaija.
- 04 Maggi OsetigoA content series for TV and digital celebrating Igbo cuisine: each episode one recipe, its preparation and the family stories behind it.
- 05 Tom Tom: Breathe For ItA platform to win a younger audience, led by a TVC with Rema, then the #BreatheForItVerse challenge: a chance to make a song with him.
- 06 Breathe AcademyAn online platform to discover, nurture and showcase young creatives building careers in entertainment, positioning Tom Tom as their favourite menthol.
- 07 Maggi: Do ChristmasA Christmas campaign built on a partnership with LOUD to remix the Maggi jingle, then a nationwide giveaway launched with the music video.
- 08 NestoilA corporate identity change after the Nestoil Tower: a new logo and a new website for the group’s affiliated companies.
- 09 ImperioFootball-led and premium lifestyle campaigns, from AFCON and the Premier League to a product launch.
Click a project to watch the work. Full case studies are on the way.
(Side projects)
The Lab
Old habits: I still run experiments. This is where I build my own things, a deliberately different energy from client work.
The event · Coming soon
Wine Yard
Evenings for wine lovers with a taste for good events, and the first place to meet the Wine Yard app.
Warm expertise, built for here.
The app · In development
Wine Yard
Scan a bottle, rate it, build your taste profile and know what to try next. Launching in Lagos first.
"Never guess again."
(Skillset)
What I bring to the table.
- 01
Brand strategy
From "we have a product" to a position, a story and an identity people can feel.
- 02
Product marketing
Launches, referral loops, lifecycle email and the messaging that makes features make sense.
- 03
Campaigns & creators
Integrated campaigns, TV scripts and creator programmes built on real conversation.
- 04
Experiences
Brand-owned events and experiential work that turn an audience into a community.
(Leave your details)
Let's make
something loud.
Have an objective that keeps your leadership team up at night? Send it over. Bring the hard version.